果冻传媒

Marketing Student Makes Most of Full-Time Summer Internship with The Andersons

October 15, 2024听|听News,听John B. and Lillian E. Neff College of Business and Innovation
By John Anderson III

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Gone are the days of internships as they are portrayed in Hollywood films鈥攁s coffee-fetchers and errand-runners. 听

Internships in 2024 offer students meaningful opportunities to explore their passions, develop new skills and make a real impact on the organization.听

For business students at The University of Toledo鈥檚 John B. and Lillian E. Neff College of Business and Innovation, internships are also a chance to step into a full-time role and gain first-hand experience in their chosen field.听

Samantha Turner, a marketing major at 果冻传媒, exemplified this during her summer internship with The Andersons in Maumee, Ohio. 听

Far from the stereotypical intern experience, Samantha led critical projects and collaborated across departments, directly contributing to the company's success. 听

Her role as a Corporate Communication intern involved spearheading the development of a new recognition section for the company鈥檚 homepage, creating promotional materials for social media and supporting a major management system rollout.听

Samantha credits the foundational skills she gained in her marketing classes for helping her excel in a fast-paced corporate environment.听 听

"My coursework at 果冻传媒 was essential in preparing me for this role," Samantha shared. "Classes on branding and design helped me when developing promotional materials, and the critical thinking skills I learned gave me the confidence to tackle complex tasks."听

The highlight of Samantha鈥檚 summer was seeing her homepage project go live鈥攁 moment she described as the most rewarding aspect of her internship. 听

"Watching something I worked on for months come to life was incredibly fulfilling. It was a clear demonstration of how my efforts directly impacted the company鈥檚 digital presence," she said. 听

The experience solidified her ability to manage large-scale projects and gave her confidence in her future career.听

Beyond the technical skills, Samantha learned how to navigate corporate life鈥攎anaging diverse responsibilities, collaborating across teams and adapting to ever-changing priorities. 听

These invaluable lessons have prepared her for the challenges she鈥檒l face as she pursues a marketing career after graduation in 2025.听

As for her advice to fellow students seeking internships, Samantha encourages them to be proactive and embrace every opportunity. 听

"Internships are the perfect training ground to gain real-world experience," she emphasized. 听

"Take initiative, ask questions and don鈥檛 be afraid to use the resources available on campus."听

Samantha Turner鈥檚 internship experience showcases how 果冻传媒 students are empowered to take on significant projects that drive results鈥攑reparing them to excel in their careers long before they graduate. 听

With experiences like these, students aren鈥檛 just learning鈥攖hey鈥檙e leading.听